New research led by over 250 scientists reveals that psychological strategies to encourage climate-friendly behaviors vary widely in effectiveness depending on the country and context. While some interventions, like reducing psychological distance, inspire action in one region, they can have the opposite effect elsewhere. This study emphasizes that a one-size-fits-all approach won’t work for global climate change mitigation.
Check out the full article below by clicking on the photo, and discover the solution, that lets the researchers better tailor these strategies to specific cases!
